Branding the Next Generation of Gaming
Xbox Brand Identity System, Packaging System, and Global Launch Campaign
Reinventing a Press Release for Earned Media
Xbox Global Fan Activation Campaign for Halo 5
Showing User Data to Drive Re-Engagement
Xbox Global Campaign
Turning Gamers into Passionate Fans
Launching DuskBreakers for a Web2.5 Audience
Evolving a paywall into a player-powered club
XBOX LIVE GOLD Repositioning and Website
Redefining What's Possible to Create Buzz
Xbox Campaign for Rise of the Tomb Raider
Turning Email into a Game With Killer Results
Xbox Campaign for Dead Rising 3
Disrupting the Conversation
Xbox Brand Infographic Campaign
Giving Fans a Personalized Excuse
Xbox Console Launch Campaign
Creating a Visual ID for a Global Subscription
Xbox Brand Development
Designing for Tabletop Games is Rad
Brand, Art Direction, and UI/UX Development for Games
Growing a Brand to $255MM
Evil Geniuses Brand and Partnership Development
Gearing Up Social Engagement
Xbox Campaign for Gears of War 3