We launched Gears of War 3 with an all-out content blitz. Our strategy was to create shareable digital content that extended the Gears universe and rewarded its fans. From posters to paper-craft to tattoo sheets, we gave the fans what they wanted and they kept coming back for more.
![3D poster](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/b9d02c62-17b6-4c77-8b31-4d362c4d7c49_rw_1920.png?h=8a0fa0dd410709fd967b107a60d7cd3a)
3D poster
![Schematic poster](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/b24cccf3-76df-44fb-8fa8-c6e4b508078f_rw_1920.png?h=431d53730c1a49086d1e952edc448d04)
Schematic poster
![Thrashball card](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/fd8a1408-abf6-484b-9138-2cda9b92b756_rw_1200.png?h=60d4f87dae35242189d4686a758120e9)
Thrashball card
![Papercraft](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/5a52e4b6-cf93-46ec-b8d6-f45a8f7bca01_rw_1920.png?h=5a2fc86865a7ffadaa78539d62dbcd5c)
Papercraft
![Postcard](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/266ace20-0c9a-4a8c-b5f4-a80946ce74b3_rw_1920.png?h=b904b1582ba4b0e59220114c43fe49b7)
Postcard
![Stickers](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/f00ba103-dede-4a7c-8cf6-6378dc43a7d5_rw_1920.png?h=7983e8e60a5a5759eaa6d3bcdfc73df3)
Stickers
![Tattoos](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/6ffb252d-ab01-4454-be54-8e39cca7ffbd_rw_1920.png?h=b391242ca7a906299b855347c7a67aaa)
Tattoos
![Target](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/e4262bce-473c-44e2-8382-278fa7eda592_rw_1920.png?h=25585a3d46bbb8bfc7005203d74b9755)
Target
![Defaced propganda](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/cf3e9c6f-73b6-48f2-9533-ab9f87358f09_rw_1200.png?h=bd8176a4233dbfb7a2144243ae08397d)
Defaced propganda
![Iron ons](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/173c5b3a-9f67-4422-a301-58d6d5797169_rw_1920.png?h=7dd96b94876dae85fde4c6e35be74a12)