We launched Gears of War 3 with an all-out content blitz. Our strategy was to create shareable digital content that extended the Gears universe and rewarded its fans. From posters to paper-craft to tattoo sheets, we gave the fans what they wanted and they kept coming back for more.

3D poster

Schematic poster

Thrashball card

Papercraft

Postcard

Stickers

Tattoos

Target

Defaced propganda
