We launched Gears of War 3 with an all-out content blitz. Our strategy was to create shareable digital content that extended the Gears universe and rewarded its fans. From posters to paper-craft to tattoo sheets, we gave the fans what they wanted and they kept coming back for more.
3D poster
3D poster
Schematic poster
Schematic poster
Thrashball card
Thrashball card
Papercraft
Papercraft
Postcard
Postcard
Stickers
Stickers
Tattoos
Tattoos
Target
Target
Defaced propganda
Defaced propganda
Iron ons
Iron ons
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