THE CHALLENGE
Activate Gears of War fans and get them excited about the next chapter in the franchise.
THE INSIGHT
Gears fans crave Gears lore and collecting.
THE IDEA
Create a capsule collection of custom, lore inspired content that fans could unlock and collect.
THE EXECUTION
We created a microsite filled with a library of content. Players were rewarded with content by finding and redeeming codes that were sprinkled all over the web and with influencers.
THE RESULTS
650,000+ unique visitors
Average time on site: 6+ minutes
600,000+ pieces of content downloaded
Crystal clear view of the community
MY ROLE
Creative direction, brand storytelling, oversight of all content.
