We launched Gears of War 3 with an all-out content blitz. Our strategy was to create shareable digital content that extended the Gears universe and rewarded its fans. From posters to paper crafts to tattoo sheets, we gave the fans what they wanted, and they kept coming back for more.
3D poster
Schematic poster
Thrashball card
Papercraft
Postcard
Stickers
Tattoos
Target
Defaced propganda
