THE CHALLENGE
Translate Xbox One’s extensive features into digestible, highly shareable content.
THE INSIGHT
Complex info becomes compelling when visually simplified and easy to share.
THE IDEA
Design clean, concise infographics making Xbox One’s technical advantages instantly understandable.
THE EXECUTION
Series of visually engaging infographics across social, web, and events.
THE RESULTS
High social engagement & shares (100k+ likes and 20k+ shares)
Improved consumer understanding and product perception
MY ROLE
Creative direction, visual storytelling, infographic conceptualization, and production oversight.
PR used the infographics to support their news beats
