In the summer of 2013, Xbox fans were confused by constantly changing information about the features of the newly announced Xbox One console.
Xbox needed to reframe the conversation. I worked with my Xbox clients to distill the actual Xbox One benefits into easy-to-understand stories. We formatted each story into a social poster that fans could share and turn the tide of misinformation and misunderstanding.
This is the poster series I designed and directed for the launch of Xbox One. The series drove 100k+ likes and 20k+ shares - and the conversation changed from confusion to anticipation.
PR used the infographics to support their news beats
