In the summer of 2013, Xbox fans were confused by constantly changing information about the features and benefits of the newly announced Xbox One console. We determined that we needed to distill the actual features and benefits into stories, and in a format that wouldn’t get garbled as it was passed from fan to fan.
Poster series created for the launch of Xbox One that drove 100k likes and 20k shares and thousands of comments, favorites, and retweets.
PR used the infographics to support their news beats
