Client: The Year in Review campaign was developed for Microsoft Xbox.
Situation: Gamers want to know how they rank. Their stats validate the time they spend playing and challenge them to play more.
Strategy: Fans know some of their stats, but even they didn't have the full understanding that we had on them. We used data to create a visualization of their achievements, captured on a dynamic webpage comprising of 80+ dynamic fields.
Results: Millions of fans all over the world logged in to see this visualization of their data and showed incredible engagement with our campaign, generating 1.5x average open rate, 13x average CTOR, 84% positive sentiment on Twitter, and there were over a thousand press mentions covering the campaign.
Transforming a service into a community
Preparing for a global launch
Creating a Visual ID for a global subscription
Personal Excuse Maker built for earned media
poking gamers with irreverent content
Reinventing a press release for earned media
Gearing up social engagement
Designing for tabletop Games is rad
Infographics that changed the conversation