THE CHALLENGE
Refresh “Games with Gold” with an instantly recognizable, exciting visual identity.
THE INSIGHT
Clear, energetic visuals boost perception and adoption of subscription programs.
THE IDEA
Create a bold, dynamic, visually unified brand identity for Games with Gold.
THE EXECUTION
Fresh logos, consistent visual assets, dynamic layouts across all channels.
THE RESULTS
Increased brand value
Strong ongoing visual recognition
MY ROLE
Creative direction, visual branding strategy, identity execution.
Visual ID
Xbox.com template
CRM template
Campaign extentions: interstitial page
Campaign extentions: banner ad
I also designed the original Games with Gold logo for Xbox (shown above)
