Creation of the visual ID and campaign system to support Xbox's Games with Gold offering.
Who knew getting gamers to download free games would be a challenge? Xbox turned to us to create materials to suport their new logo and make it feel more premium. They also wanted a system for informing gamers of each month's offering.
Campaign extentions: interstitial page
Campaign extentions: banner ad
I also designed the original Games with Gold logo for Xbox (shown above)