Who knew getting gamers to download free games would be a challenge?
Xbox turned to my team to create materials that supported and elevated their new logo. Our goals were to make it feel more "premium" and create a visual language that informed gamers of the service's benefits, including each month's offering. I crafted the gold shimmers and built guidance documents for usage in digital, social, on-platform, and CRM.
Visual ID
Xbox.com template
CRM template
Campaign extentions: interstitial page
Campaign extentions: banner ad
I also designed the original Games with Gold logo for Xbox (shown above)
