Developing a Brand Worthy of Fandom

Launching DuskBreakers for a Web2.5 Audience

This is the opening cinematic for DuskBreakers, which sets up the first mission. I developed the script, created the storyboards, recorded the VO, and worked across departments to refine camera moves and edits. The final scene matches the game's UI overlay for the start screen.

At METATHEORY, I led the brand vision for DuskBreakers, growing social engagement by 436% and followers by 4,867% in three months by crafting systems that scaled seamlessly across digital and experiential mediums.

I developed the brand, tagline, copy library, brand guidelines, website design (shown below), and marketing strategies. I also wrote, storyboarded, and directed the opening cinematic (shown above), content update trailers (one shown below), multiple cutscenes (below), and art directed the key art (directly below). I also developed social strategies and content (examples below) and managed the Social channels during our critical launch window.

Key art for DuskBreakers - Art directed staff illustrator to create this dramatic composition.

Content update trailer (final update for the current campaign)

This is a cutscene in DuskBreakers that happens after you defeat a mini-boss. I worked with the animation and rendering team to refine the pacing and elevate the tension for the player.

I worked across many departments and with our C-level to design and strategically message duskbreakers.gg to improve onboarding for both web2 and web3 audiences.

The results of my 3 month stint overseeing our X/Twitter account during the DuskBreakers launch with no paid placement - just engaging content and speedrun contests.

Content developed for social media engagement. Wrote script and oversaw art direction.

Content developed for social media engagement. Oversaw script and art direction.

Below are some fun DuskBreaker takes on everyone's favorite memes. I led the initiative and art direction to build a library of memes used as platform emotes, responses to social content, and easy announcement graphics.

Early animatic for the opening sequence. I wrote the script, art directed the storyboard, and edited the animatic.

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