Imagine building fandom, content, brand awareness, and partnerships for every professional team in the Northwest. That's really the best way to explain my experience in esports, and the 2 years with Evil Geniuses (EG). It's like working for an org that owns the Seahawks, Mariners, Storm, Sounders, Kraken, and every UW team.
When EG announced their partnership with the Premier League football team, Wolverhampton Wanderers. I leveraged that analogy - and the similarities between esports and pro sports to connect the audiences. The story dominated headlines, the video racked up 3M views, our site experienced a 1352% increase in traffic, and was covered by many news sites including Forbes, who broke the story announcing the partnership and that Evil Geniuses had a new valuation of 255MM.
This is just one of the hundreds of stories each year that my team told. From brand building to connecting fans with partnerships to supporting our teams and the culture EG wants to see – I built something (including the recent VALORANT RFP win with Riot Games) that will continue to expand the brand (and fandom) beyond esports and into gaming and entertainment culture.