The best way to explain esports, and what we do at Evil Geniuses is to compare it with something else. That worked exceptionally well when we announced our partnership with the Premier League football team, Wolverhampton Wanderers. The story dominated headlines, the video racked up 3M views, our site experienced a 1352% increase in traffic, and we were covered in many news sites including Forbes, who broke the story announcing the partnership and that Evil Geniuses was now valued at 255M.
This is just one of the hundreds of stories each year that my team gets to tell. From brand building to connecting fans with partnerships to supporting our teams and the culture we want to see – we're building something that will expand our brand (and fandom) beyond esports and into the gaming and entertainment culture.