To announce Evil Genuses' partnership with the Premier League football team Wolverhampton Wanderers, I leveraged the similarities between esports and pro sports to connect the audiences. The story dominated headlines; the video racked up 3M views, Evil Geniuses' site experienced a 1352% increase in traffic and was covered by many news sites, including Forbes, which broke the story announcing the partnership and that Evil Geniuses had a new valuation of 255MM.
Below are a couple more partnership videos I guided my team to create. These announcement videos illustrate the strategy and positioning of the partnerships and why partners continued to re-up their contracts. It also helped that they each had massive engagement numbers with their targeted audience.
To announce the partnership with Tumi, we created a campaign that spotlighted the premium qualities that would resonate with fans aspiring to be professional players.
To announce the partnership with Elysian Brewing, we positioned their SpaceDust beer as a necessary element for fans to enjoy when watching a match - scripted and edited to feel like a Guy Ritchie short.
