Imagine building fandom, content, brand awareness, and partnerships for every professional team in the Northwest. That's really the best way to explain my experience in esports and the two years I spent with Evil Geniuses (EG). It's like working for an organization that owns the Seahawks, Mariners, Storm, Sounders, Kraken, and every UW team.
When EG announced its partnership with the Premier League football team Wolverhampton Wanderers, I leveraged the similarities between esports and pro sports to connect the audiences. The story dominated headlines, the video racked up 3M views, our site experienced a 1352% increase in traffic, and was covered by many news sites, including Forbes, which broke the story announcing the partnership and that Evil Geniuses had a new valuation of 255MM.
This is just one of the hundreds of stories my team tells each year. From messaging strategies to mech design to in-game skins to social content and partnership campaigns, I built guidance docs and a design language that continues to expand the brand (and fandom) far beyond my departure.
Designed for our Rocket League team and available to purchase in-game.
