With 15+ years of experience directing creative for games and game marketing, I’ve had the honor of collaborating with hundreds of amazing artists to create thousands of memorable images that explore and expand universes, I’ve developed game UI for global, well-known IP-based games, and I’ve taken some smart risks in marketing games that resulted in 40+ awards and shattered performance records.
Below are a few highlights of the tabletop games I've worked on...
XEKO CARD UI 1
XEKO CARD UI 2
XEKO CARD UI 3
XEKO ELEMENTS
XEKO was a collectible card game that taught kids about real-world species (sprinkled with some magic moments). The rarer the species in the wild, the rarer the card.
I commissioned (art directed) the first 3 sets with just under 1,000 illustrations and developed XEKO's UI (card frames) and some gameplay mechanics with the game designer. I also designed some packaging and marketing materials, designed rulebooks and quick guides, and built the XEKO style guide.
WarCry was a collectible card game developed by Sabertooth Games based on Warhammer Fantasy and licensed from Games Workshop.
I oversaw (as CD) the visual direction of the game, designed and commissioned card frames/UI symbols, reviewed all commissioned art, directed key/hero pieces for marketing, built and set logos, brand guidelines for the game, marketing materials, rule books, and play mat, and attended many press checks in Belgium, Montreal, and Texas.
Horus Heresy was a collectible card game developed by Sabertooth Games that explored the birth of the Warhammer 40,000 universe.
I illustrated card frames and UI symbols, reviewed all commissioned art, directed key/hero pieces for marketing, built brand guidelines, and designed packaging, marketing materials, and rule books.
Final
Revised with notes
Directional sketch
Concept
Concept
Concept
Back to the Future was a Looney Labs card game based on the three movies from Universal.
I directed and commissioned 80 pieces of art for the game, designed packaging and marketing materials, designed UI elements, and added the extra arrow to the logo (a harder fight than you might think).
Lord of the Rings was a tradeable miniatures game licensed from New Line Cinema and produced by Mattel and Sabertooth Games.
I reviewed sculpts, designed packaging and marketing materials, designed UI icons and base layouts, commissioned maps for map pack SKUs, and developed the COMBAT HEX logo.
Warhammer 40,000 was a collectible card game based on the Games Workshop license.
It was the first CCG I worked on (and eventually took over as CD). I did logos, packaging, and icons. I also oversaw commissioning and directly commissioned hero art for marketing.
