Xbox One was about to launch, and our Xbox client wanted to add something fun to their release day efforts.
It’s a long-standing joke among gamers that release days are “sick days.” So, we decided to give our gamers something to make it easier to disappear for a day or two. We created a Mad Lib-style doctor's note that excuses fans from work and school.
Popular gaming sites and forums enthusiastically covered the campaign. The landing page even created buzz in the national media, and NBC, NPR, and others covered it.
And we won a People's Choice Webby for this.
