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Transforming a service into a community
Our community-first, mobile responsive approach to the redesign of the Xbox Live pages are some of the highest visited pages on Xbox.com. We turned a multiplayer service into a place that celebrated players and encouraged trying new games and making new connections. Xbox Live Gold membership shot up by +9M (30% increase in one quarter).
Designing for tabletop Games is rad
Redefining what's possible to create buzz
Turning email into a game with killer results
Preparing for a global launch
Infographics that changed the conversation
poking gamers with irreverent content
Reinventing a press release for earned media
Personal Excuse Maker built for earned media
Creating a Visual ID for a global subscription
Gearing up social engagement