Click the above to see it live on Xbox.com
Transforming a service into a community
Our community-first, mobile responsive approach to the redesign of the Xbox Live pages are some of the highest visited pages on Xbox.com. We turned a multiplayer service into a place that celebrated players and encouraged trying new games and making new connections. Xbox Live Gold membership shot up by +9M (30% increase in one quarter).
poking gamers with irreverent content
Preparing for a global launch
Showing user data to drive re-engagement
Gearing up social engagement
Designing for tabletop Games is rad
Creating a Visual ID for a global subscription
Infographics that changed the conversation
Redefining what's possible to create buzz
RYSE: Changing marketing strategy
Getting Evil