Click the above to see it live on Xbox.com
Transforming a service into a community
Our community-first, mobile responsive approach to the redesign of the Xbox Live pages are some of the highest visited pages on Xbox.com. We turned a multiplayer service into a place that celebrated players and encouraged trying new games and making new connections. Xbox Live Gold membership shot up by +9M (30% increase in one quarter).
Gearing up social engagement
Infographics that changed the conversation
Creating a Visual ID for a global subscription
Redefining what's possible to create buzz
Preparing for a global launch
Turning email into a game with killer results
Personal Excuse Maker built for earned media
poking gamers with irreverent content
Showing user data to drive re-engagement
Reinventing a press release for earned media