Transforming a service into a community
Our community-first, mobile responsive approach to the redesign of the Xbox Live pages are some of the highest visited pages on Xbox.com. We turned a multiplayer service into a place that celebrated players and encouraged trying new games and making new connections. Xbox Live Gold membership shot up by +9M (30% increase in one quarter).

Preparing for a global launch

Designing for tabletop Games is rad

Showing user data to drive re-engagement

Gearing up social engagement

Turning email into a game with killer results

Creating a Visual ID for a global subscription

Redefining what's possible to create buzz

Reinventing a press release for earned media

Personal Excuse Maker built for earned media

Infographics that changed the conversation