BRAND STRATEGIST & CREATIVE LEADER · BELLEVUE, WA
Bo Geddes
I help people understand why it matters
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I’ve spent 15+ years helping companies define how they’re understood in the market. Not in a "we made a brand book" way. In a "we grew subscriptions 30% in a quarter and made 40M personalized experiences people actually shared" way.
I’ve worked across the full brand stack - strategy, communications, creative direction, content, design, digital experiences, and the systems that connect them. I’ve led the thinking and built the thing, often on the same project. That range isn’t accidental. The strongest brands aren’t built by one discipline. They’re built when strategy, storytelling, design, and execution reinforce the same idea.
+30% subscription growth +16pt awareness lift
4,687% community growth 40M+ personalized player stories
How I work
Brands are operating systems. They help people understand what a company stands for, trust what it promises, and carry that understanding across every touchpoint. My job is to build those systems so every campaign, partnership, website, presentation, and product experience reinforces the same story.
Notable brands
Adidas · Assassin's Creed · Columbia Sportswear · Dead Rising · Destiny · Disney · Displate · Dota · DuskBreakers · eBay · Elysian · Evil Geniuses · F5 · Fable · Fallout · Fortnite · Forza · Gears of War · Google · Hasbro · Halo · HP · Intel · League of Legends · Marvel · Mattel · Microsoft (Education · Surface · 365 · Azure · HoloLens · Windows · Office · Bing) · Minecraft · MOD Pizza · Netflix · New Line Cinema · Nike · PlayStation · REI · Rocket League · Skyrim · Starbucks · Star Wars · Sunset Overdrive · T-Mobile · Target · The Lord of the Rings · Titanfall · Tomb Raider · UNIVERSAL · VALORANT · Warhammer 40,000 · Webkinz · Witcher · Xbox
Recognition
50+ industry awards for work on Xbox, Halo, Tomb Raider, Dead Rising, Gears of War, and more.
Webby · Telly · ADDY · DMA Echo · MIXX · Pulse · GMA · Toy of the Year