Hi, I'm Bo
I TURN COMPLEX PRODUCTS INTO FAN ECOSYSTEMS
Product clarity → brand connection → fandom
+30% subscription growth
+16pt awareness lift
4,687% community growth
40M+ player stories
I bridge the gap between product, brand, and behavior. By making complex products clear and aligning how they show up across moments, I build systems that drive adoption, engagement, and loyalty. Not just awareness, but connection, participation, and advocacy. That’s fandom.
Notable brands I've worked with:
Adidas, Assassin’s Creed, Columbia Sportswear, Dead Rising, Destiny, Disney, Displate, Dota, DuskBreakers, eBay, Elysian, Evil Geniuses, F5, Fable, Fallout, Fortnite, Forza, Gears of War, Google, Hasbro, Halo, HP, Intel, League of Legends, Marvel, Mattel, Microsoft (Education, Surface, 365, Azure, HoloLens, Band, Phone, Windows, Office, Bing), Minecraft, MOD Pizza, Netflix, New Line Cinema, Nike, PlayStation, REI, Rocket League, Skyrim, Starbucks, Star Wars, Sunset Overdrive, T-Mobile, Target, The Lord of the Rings, Titanfall, Tomb Raider, VALORANT, Warhammer 40,000, Webkinz, Witcher, Xbox
50+ industry awards:
Webby, ADDY, DMA Echo, MIXX, Pulse, GMA, and more.