BRAND & CREATIVE LEADER · BELLEVUE, WA
Bo Geddes
I help people understand why it matters
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I've spent 15+ years helping some of the biggest consumer brands on the planet figure out how to tell their story in a way that actually lands. Not in a "we made a brand book" way. In a "we grew subscriptions 30% in a quarter and made 40M personalized experiences people actually shared" way.
I'm a rare hybrid, and I'll own it: creative director and brand strategist, visual thinker and systems builder, writer and director. I've led the thinking and made the thing, sometimes on the same project. Ad copy, screenplays, brand frameworks, packaging systems, launch campaigns, video direction, CRM ecosystems - I've worked the full creative stack, and I think that range is actually the point. The best brand work doesn't come from one discipline. It comes from someone who can move fluently across all of them.
+30% subscription growth +16pt awareness lift
4,687% community growth 40M+ personalized player stories
How I work
I bridge the gap between product, brand, and behavior. By making complex products clear and aligning how they show up across moments, I build systems that drive adoption, engagement, and loyalty.
Not just awareness - connection, participation, advocacy. I've done it at agencies, in-house, and everywhere in between. The challenge is always the same: make complex products easy to care about.
Notable brands
Adidas · Assassin's Creed · Columbia Sportswear · Dead Rising · Destiny · Disney · Displate · Dota · DuskBreakers · eBay · Elysian · Evil Geniuses · F5 · Fable · Fallout · Fortnite · Forza · Gears of War · Google · Hasbro · Halo · HP · Intel · League of Legends · Marvel · Mattel · Microsoft (Education · Surface · 365 · Azure · HoloLens · Windows · Office · Bing) · Minecraft · MOD Pizza · Netflix · New Line Cinema · Nike · PlayStation · REI · Rocket League · Skyrim · Starbucks · Star Wars · Sunset Overdrive · T-Mobile · Target · The Lord of the Rings · Titanfall · Tomb Raider · VALORANT · Warhammer 40,000 · Webkinz · Witcher · Xbox
Recognition
50+ industry awards for work on Xbox, Halo, Tomb Raider, Dead Rising, Gears of War, and more.
Webby · Telly · ADDY · DMA Echo · MIXX · Pulse · GMA · Toy of the Year