Unifying Brand Drift into a Scalable System
Displate Brand Refresh
Positioning a Premium Device for Modern Business
Microsoft Surface Brand Development
Reframing a Paywall into a Player Network
XBOX LIVE GOLD Repositioning and Website
Designing a Scalable Demand System
Displate Awareness System
Turning Player Data into Identity and Advocacy
The Xbox Global Campaign that Inspired Spotify Wrapped
Defining the Next Generation of Gaming
Xbox Brand Identity System, Packaging System, and Global Launch Campaign
Scaling a Campaign into a Brand System
Microsoft Education Campaign Development
Mobilizing Fans into a Global Media Engine
Halo 5 Campaign
Bringing Surface to the World Stage
Microsoft Surface Campaign
Translating a Partnership into Cultural Momentum
Evil Geniuses x Wolves