My team worked with the new Surface Commercial group to craft a narrative and a look that conveys “premium” as well as powerful and reliable. Through visual guidelines, photography, and campaign collateral, we developed a system positioning Surface as the must-have device that empowers its user to drive business forward, appealing to decision makers who are both solution-focused and style-conscious.
Style Guide
Style Guide (interior pages)
Paid Media
Sales Decks
Fact Sheets
Social posts
CRM (email)
Infographic
Above is a sample of one of many interactive e-books I directed using the new brand guidance
Collaborated to develop brand pillars and multiple Surface product copy libraries
Developed multiple campaigns for Surface
Collaborated across the Microsoft org to develop a launch campaign for Surface Go that featured the Microsoft Education platform,
