Style Guide
THE INTRO
Surface had momentum in the consumer market, but needed to earn credibility with enterprise buyers.
Style Guide (interior pages)
THE CHALLENGE
Surface was known for premium design, but not yet trusted as a business device.
Enterprise decision-makers needed to see more than aesthetics. They needed performance, reliability, and confidence at scale.
Paid Media
THE INSIGHT
For business buyers, design signals intent.
But trust is built through clarity and proof.
But trust is built through clarity and proof.
Surface didn’t need to abandon design. It needed to connect it to capability.
Sales Decks
THE IDEA
Position Surface as the device where design and performance work together.
A system that shows not just how it looks, but what it enables.
Fact Sheets
THE SYSTEM
We built a unified narrative and visual framework that aligned product, marketing, and sales around a clear story.
Messaging grounded in real business outcomes
Photography that balanced premium design with practical use
A visual system designed to scale across channels and audiences
Social posts
THE WORK
The system extended across the full go-to-market ecosystem:
Brand guidelines and visual direction
Sales decks and product materials
Campaign assets and digital media
CRM and lifecycle communications
Each piece reinforced the same core idea across every touchpoint.
CRM (email)
MY ROLE
Led narrative development and creative direction, working closely with product, marketing, and sales teams to ensure alignment across messaging, design, and execution.
Infographic
THE RESULTS
Surface entered the enterprise conversation with a clearer, more credible story.
The work established a consistent foundation across channels, helping position Surface as a serious contender for modern business leaders.
Above is a sample of one of many interactive e-books I directed using the new brand guidance
Collaborated to develop brand pillars and multiple Surface product copy libraries
Developed multiple campaigns for Surface
Collaborated across the Microsoft org to develop a launch campaign for Surface Go that featured the Microsoft Education platform,
