I partnered with the newly formed Surface Commercial group to define a narrative and visual system that balanced premium design with power and reliability. Through brand guidelines, photography direction, and campaign collateral, we created a cohesive system that positioned Surface as the device of choice for modern business leaders - appealing to decision-makers who value both performance and design.
Style Guide
Style Guide (interior pages)
Paid Media
Sales Decks
Fact Sheets
Social posts
CRM (email)
Infographic
Above is a sample of one of many interactive e-books I directed using the new brand guidance
Collaborated to develop brand pillars and multiple Surface product copy libraries
Developed multiple campaigns for Surface
Collaborated across the Microsoft org to develop a launch campaign for Surface Go that featured the Microsoft Education platform,
