Group Health wanted to redesign their LGE (Large Group Employer's) site as a searchable repository for their extensive content library. While this was table stakes, we saw an opportunity to introduce Group Health in a whole new way and qualify leads as well.
Site visitors could actively search a database of content or discover select pieces we seeded to accent the story of a local co-op with a very different, very Seattle, approach to healthcare.
With every possible site engagement qualified, the site became a very effective lead-generation engine with the best leads by far coming from those who engaged with the story.
With every possible site engagement qualified, the site became a very effective lead-generation engine with the best leads by far coming from those who engaged with the story.
