Group Health wanted to redesign their LGE (Large Group Employer's) site as a searchable repository for their extensive content library. While this was table stakes, we saw an opportunity to introduce Group Health in a whole new way and qualify leads as well.
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/13a16d29-1dd7-40f5-a85e-882e0afb510a_rw_1200.jpg?h=364e750d2bfb6581ddff16283a650c2d)
Site visitors could actively search a database of content or discover select pieces we seeded to accent the story of a local co-op with a very different, very Seattle, approach to healthcare.
With every possible site engagement qualified, the site became a very effective lead-generation engine with the best leads by far coming from those who engaged with the story.
With every possible site engagement qualified, the site became a very effective lead-generation engine with the best leads by far coming from those who engaged with the story.
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/d42a1bcf-976c-4737-812d-128b4d35a2cd_rw_1200.jpg?h=0c00fa6427b5745b222edebdc0937256)
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/1f6d7ac8-4736-41e4-9ca0-647a1b18f128_rw_1200.jpg?h=35ff5088d7eab3f2c606ac6bab42045f)
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/8dc5b0d0-61ad-46c4-a7ee-3f5a206dd0a3_rw_1200.jpg?h=c61c6248946e7e46aa652a898000eb80)
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/4c26f9f6-a364-4d53-8274-12c075269025_rw_1200.jpg?h=c334ef6b4b538098af6b90d733e148a1)