Building Demand with Authentic Fandom
Displate Awareness System
Transforming Confusion into Clarity
Displate Brand Refresh
Branding the Next Generation of Gaming
Xbox Brand Identity System, Packaging System, and Global Launch Campaign
Showing User Data to Drive Re-Engagement
The Xbox Global Campaign that Inspired Spotify Wrapped
Turning Gamers into Passionate Fans
Launching DuskBreakers for a Web2.5 Audience
Reinventing a Press Release for Earned Media
Xbox Global Fan Activation Campaign for Halo 5
Redefining What's Possible to Create Buzz
Xbox Campaign for Rise of the Tomb Raider
Giving Fans a Personalized Excuse
Xbox Console Launch Campaign
Evolving a paywall into a player-powered club
XBOX LIVE GOLD Repositioning and Website
Designing for Tabletop Games is Rad
Brand, Art Direction, and UI/UX Development for Games
Growing a Brand to $255MM
Evil Geniuses Brand and Partnership Development