Creative and Strategy for campaigns, branding, web, digital, social, and CRM

Halo 5 Guardians: The Global Puzzle Campaign
A global, multi-channel fan experience campaign created to generate buzz for Halo 5: Guardians. It won a Gold DMA ECHO Award, multiple Gold ADDYs, multiple District Gold and Silver ADDYs (and Judges Choice), a couple MIXX awards and an Honorable Mention WEBBY.
AdvertisingCreative DirectionGame Design
A global, multi-language, data-driven campaign developed to show millions of Xbox gamers a personalized visualization of their achievements on a dynamic webpage comprised of 80+ dynamic fields. It had record breaking results and won multiple Gold and Silver ADDYs, a District Silver ADDY, a Silver DMA ECHO award, a Bronze MIXX award, and was nominated for a WEBBY.
AdvertisingCreative DirectionWeb Design
Dead Rising 3: Creating a 96.2% click-through MONSTER
Xbox was launching Dead Rising 3, the third chapter in its over-the-top zombie survival game franchise and key tie-in for the launch of Xbox One. On Halloween, an important holiday for fans of horror games, we sent an email that launched recipients into a back-and-forth game of trick-or-treat.
AdvertisingCreative DirectionGame Design
Microsoft Surface: Launch OOH
After Pastilla Institute's well-received street art teaser campaign had the tech and design worlds teeming with speculation about Microsoft’s Surface PC tablet, they engaged my team at Wunderman to launch their outdoor advertising and media publication for the main campaign coinciding with the tablet’s October 2012 product release.
BrandingCreative DirectionGraphic Design
The Rise of the Tomb Raider: THE WORLD'S HARDEST EMAIL
Game sequels are often more of the same and not always better. My team was tasked with proving that Rise of the Tomb Raider was everything fans loved from the first game and more. Our objective was to drive engagement through email participation and social sharing. It worked - and the campaign won a GMA, 3 Gold Addys, District Gold and Silver Addys and was nominated for a Webby.
AdvertisingCreative DirectionGame Design
Xbox: Games with Gold Visual ID
Creation of the visual ID and campaign system to support Xbox's Games with Gold offering.
AdvertisingBrandingCreative Direction
HoloLens CRM communication program
Template design and editorial content development for announcement and all following communications for B2C and B2B of Microsoft's upcoming HoloLens Device/Platform
AdvertisingGraphic DesignEditorial Design
Xbox One: Infographics drove 100k likes and 20k shares
Infographic poster series created for the launch of Xbox One
AdvertisingBrandingCreative Direction A strategic redesign
Our community-first, device-aware approach to the redesign of the Xbox Live pages are some of the highest visited pages on Within months of the re-launch, Xbox Live Gold membership shot up by +9M (30% increase in one quarter).
Creative DirectionUI/UXWeb Design
Xbox One: Doctor's Note
May I be excused to go play Xbox?
AdvertisingCreative DirectionGraphic Design
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