Halo 5 Guardians: The Global Puzzle Campaign
A global, multi-channel fan experience campaign created to generate buzz for Halo 5: Guardians. It won a Gold DMA ECHO Award, multiple Gold ADDYs, multiple District Gold and Silver ADDYs (and Judges Choice), a couple MIXX awards and an Honorable Mention WEBBY.
Role: Creative Director, Strategist, Designer, Game Designer
The Rise of the Tomb Raider: THE WORLD'S HARDEST EMAIL
My team was tasked with proving that Rise of the Tomb Raider was everything fans loved from the first game and more. Our objective was to drive engagement through email participation and social sharing. It worked - and the campaign won a GMA, 3 Gold Addys, District Gold and Silver Addys and was nominated for a Webby.
Role: Creative Director, Game Designer, Strategist
XboxLive.com: A strategic redesign
Our community-first, device-aware approach to the redesign of the Xbox Live pages are some of the highest visited pages on Xbox.com Within months of the re-launch, Xbox Live Gold membership shot up by +9M (30% increase in one quarter).
Role: Creative Director, Strategist, UX for responsive design
Xbox One: Infographics drove 100k likes and 20k shares
Infographic poster series created for the launch of Xbox One
Role: Creative Director, Strategist, Designer, Copy Writer
Dead Rising 3: Creating a 96.2% click-through MONSTER
Xbox was launching Dead Rising 3, the third chapter in its over-the-top zombie survival game franchise and key tie-in for the launch of Xbox One. On Halloween, an important holiday for fans of horror games, we sent an email that launched recipients into a back-and-forth game of trick-or-treat.
Role: Creative Director, Strategist, Game Designer, Designer, Copy Writer
Xbox: Games with Gold Visual ID
Creation of the visual ID and campaign system to support Xbox's Games with Gold offering.
Role: Creative Director, Designer, Strategist
Xbox One: Doctor's Note
Giving players a Webby award winning excuse to enjoy the launch of the Xbox One console.
Role: Creative Director, Copy Editor, Designer
Xbox One: THE ONE TOUR
Visual ID and tagline developed for the Xbox One world tour/launch
Xbox One: Best Games Campaign
Xbox holiday campaign developed for CRM - then extended to Digital, Social, and PR
THE WORLD'S MOST PERSONALIZED CAMPAIGN
A global, multi-language, data-driven campaign developed to show millions of Xbox gamers a personalized visualization of their achievements on a dynamic webpage comprised of 80+ dynamic fields. It had record breaking results and won multiple Gold and Silver ADDYs, a District Silver ADDY, a Silver DMA ECHO award, a Bronze MIXX award, and was nominated for a WEBBY.
Role: Creative Director, Designer, Strategist
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