Halo 5 Guardians: The Global Puzzle Campaign
A global, multi-channel fan experience campaign created to generate buzz for Halo 5: Guardians. It won a Gold DMA ECHO Award, multiple Gold ADDYs, multiple District Gold and Silver ADDYs (and Judges Choice), a couple MIXX awards and an Honorable Mention WEBBY.
Role: Creative Director, Strategist, Designer, Game Designer
Microsoft Surface: Launch
After Pastilla Institute's well-received street art teaser campaign, Microsoft engaged my team to handle their outdoor advertising and media publication for the launch campaign.
Role: Creative Director, Designer, Prepress Producer
The Rise of the Tomb Raider: THE WORLD'S HARDEST EMAIL
My team was tasked with proving that Rise of the Tomb Raider was everything fans loved from the first game and more. Our objective was to drive engagement through email participation and social sharing. It worked - and the campaign won a GMA, 3 Gold Addys, District Gold and Silver Addys and was nominated for a Webby.
Role: Creative Director, Game Designer, Strategist
HoloLens CRM communication program
Template design and editorial content development for announcement and all following communications for B2C and B2B of Microsoft's upcoming HoloLens Device/Platform
Role: Creative Director, Strategist
XboxLive.com: A strategic redesign
Our community-first, device-aware approach to the redesign of the Xbox Live pages are some of the highest visited pages on Xbox.com Within months of the re-launch, Xbox Live Gold membership shot up by +9M (30% increase in one quarter).
Role: Creative Director, Strategist, UX for responsive design
Xbox One: Infographics drove 100k likes and 20k shares
Infographic poster series created for the launch of Xbox One
Role: Creative Director, Strategist, Designer, Copy Writer
Lumia's Last Chance
A woeful tale of a smart campaign designed to reposition a product and tap into a new demographic.
Role: Creative Director, Strategist
Dead Rising 3: Creating a 96.2% click-through MONSTER
Xbox was launching Dead Rising 3, the third chapter in its over-the-top zombie survival game franchise and key tie-in for the launch of Xbox One. On Halloween, an important holiday for fans of horror games, we sent an email that launched recipients into a back-and-forth game of trick-or-treat.
Role: Creative Director, Strategist, Game Designer, Designer, Copy Writer
Xbox: Games with Gold Visual ID
Creation of the visual ID and campaign system to support Xbox's Games with Gold offering.
Role: Creative Director, Designer, Strategist
Xbox One: Doctor's Note
Giving players a Webby award winning excuse to enjoy the launch of the Xbox One console.
Role: Creative Director, Copy Editor, Designer
THE WORLD'S MOST PERSONALIZED CAMPAIGN
A global, multi-language, data-driven campaign developed to show millions of Xbox gamers a personalized visualization of their achievements on a dynamic webpage comprised of 80+ dynamic fields. It had record breaking results and won multiple Gold and Silver ADDYs, a District Silver ADDY, a Silver DMA ECHO award, a Bronze MIXX award, and was nominated for a WEBBY.
Role: Creative Director, Designer, Strategist
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