Client: The Year in Review campaign was developed for Microsoft Xbox.
Situation: Gamers want to know how they rank. Their stats validate the time they spend playing and challenge them to play more.
Strategy: Fans know some of their stats, but even they didn't have the full understanding that we had on them. We used data to create a visualization of their achievements, captured on a dynamic webpage comprising of 80+ dynamic fields.
Results: Millions of fans all over the world logged in to see this visualization of their data and showed incredible engagement with our campaign, generating 1.5x average open rate, 13x average CTOR, 84% positive sentiment on Twitter, and there were over a thousand press mentions covering the campaign.
You may also like
Xbox One: Infographics drove 100k likes and 20k shares
Xbox: Games with Gold Visual ID
Dead Rising 3: Creating a 96.2% click-through MONSTER
The Rise of the Tomb Raider: THE WORLD'S HARDEST EMAIL
Halo 5 Guardians: The Global Puzzle Campaign
Xbox One: Doctor's Note
HoloLens CRM communication program
XboxLive.com: A strategic redesign
Lumia's Last Chance
Microsoft Surface: Launch