THE WORLD'S MOST PERSONALIZED CAMPAIGN

A global, multi-language, data-driven campaign developed to show millions of Xbox gamers a personalized visualization of their achievements on a dynamic webpage comprised of 80+ dynamic fields. It had record breaking results and won multiple Gold and Silver ADDYs, a District Silver ADDY, a Silver DMA ECHO award, a Bronze MIXX award, and was nominated for a WEBBY.

Client: The Year in Review campaign was developed for Microsoft Xbox.
SituationGamers want to know how they rank. Their stats validate the time they spend playing and challenge them to play more.
Strategy: Fans know some of their stats, but even they didn't have the full understanding that we had on them. We used data to create a visualization of their achievements, captured on a dynamic webpage comprising of 80+ dynamic fields.
ResultsMillions of fans all over the world logged in to see this visualization of their data and showed incredible engagement with our campaign, generating 1.5x average open rate, 13x average CTOR, 84% positive sentiment on Twitter, and there were over a thousand press mentions covering the campaign.

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