Xbox One: Doctor's Note

Giving players a Webby award winning excuse to enjoy the launch of the Xbox One console.

Role: Creative Director, Copy Editor, Designer
Xbox One was about to launch and our Xbox client wanted something fun to add to their release day efforts. 
It’s a long-standing joke among gamers that release days are “sick days.” So, we decided we’d give our gamers something to make it easier to disappear for a day or two. We created a Mad Lib style doctor's note that excuses fans from work and school.
Popular gaming sites and forums enthusiastically covered the campaign. The landing page even created buzz in the national media and was covered by NBC, NPR, and others. 
And we won a People's Choice Webby for this.
The awards submission video that we probably had way too much fun making.

You may also like

XboxLive.com: A strategic redesign
2015
Xbox One: Infographics drove 100k likes and 20k shares
2015
Xbox: Games with Gold Visual ID
2015
THE WORLD'S MOST PERSONALIZED CAMPAIGN
2016
The Rise of the Tomb Raider: THE WORLD'S HARDEST EMAIL
2016
Lumia's Last Chance
2017
Dead Rising 3: Creating a 96.2% click-through MONSTER
2015
HoloLens CRM communication program
2015
Microsoft Surface: Launch
2015
Halo 5 Guardians: The Global Puzzle Campaign
2015
Back to Top