In the summer of 2013, Xbox fans were confused by constantly changing information around the features and benefits of the newly announced Xbox One console. We determined that we needed to distill the true features and benefits into stories, and in a format that wouldn’t get garbled as it was passed from fan to fan.
I created a campaign of infographic posters that presented the facts in a way that gamers loved.
The campaign generated more than 100,000 likes, 20,000 shares, and thousands of comments, favorites, and retweets.
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