Xbox: Games with Gold Visual ID

Creation of the visual ID and campaign system to support Xbox's Games with Gold offering.

Who knew getting gamers to download free games would be a challenge? Xbox turned to us to create materials to suport their new logo and make it feel more premium. They also wanted a system for informing gamers of each month's offering. 
Visual ID
Xbox.com template
CRM template
Campaign extentions: interstitial page
Campaign extentions: banner ad
I also designed the original Games with Gold logo for Xbox (shown above)

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