connecting the spirit of doing

A vision piece profiling the Microsoft Surface user.

This piece set the tone for a campaign my team was working on. I wrote the anthem and we cobbled it together with various footage.
Defining the voice and visuals for a global brand
Creating the "just do it" of thrift stores
Turning a campaign into a global brand presence
Repositioning Lumia for the heartland
Launching Big for Surface
Making healthcare easier for everyone
Designing a community for devs
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