​​​​​​​We harnessed the wink of Sunset Overdrive and infused the irreverent, ridiculous, and satirical tone of the game into the entire campaign. It was incredibly fun seeing how far we could take it.
Praise from Ted Price (President/CEO of Insomniac Games) ... "These guys totally get it" "LOVE IT"
Pre-order email for our gamers that love the snark
Pre-order email for our gamers that are more comic-book'ish
Scratch and sniff email (and what happens when they "scratch"? It clicks through to a clasified page (like the back of a comic book) and each block is an animated gif. We aslo placed the full page ad in the Seattle's Stranger weekly.
Sweep-up email
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