Copywriting, branding, and segmentation samples

Microsoft Education brand guidelines - manifesto

Microsoft Education brand guidelines - copy library by audience (long)

Microsoft Education brand guidelines - copy library by audience (medium, short, and soundbite)

Microsoft Education brand guidelines - copy library by pillar

Microsoft Education brand guidelines - voice guidance

Microsoft Education banners for "One" campaign

USA Today ad for Microsoft Education content

Video banner ad for Microsoft Education

Facebook ads

native ads

Transparency of partnership process

Brand pillars for Surface Laptop - I also worked on multiple Surface product copy libraries

Surface banners (built for partners)

Targeted (segmentation) video banners for the launch of Surface Go

Targeted (segmentation) video banners for the launch of Surface Go

Targeted (segmentation) video banners for the launch of Surface Go

Targeted (segmentation) animated banners for the launch of Surface Go

Targeted (segmentation) animated banners for the launch of Surface Studio 2, Pro 6, and Laptop 2

Brand positioning wrapper for Alaska Seafood
A deck created for repositioning the Intellectual Ventures brand

Tomb Raider segmentation 1

Tomb Raider segmentation 2

Tomb Raider segmentation 3

Tomb Raider segmentation 4

This experience started shattered and reversed into the theatrical poster design

Turning email into a game - this experience still holds the CTR record at Microsoft

A thank you to the most active Xbox players - I've always loved the "Consider yourself gifted" line.

Naming of each award and accompanying flavor text

When targeting unengaged gamers, anything goes.