Copywriting, branding, and segmentation samples
Microsoft Education brand guidelines - manifesto
Microsoft Education brand guidelines - copy library by audience (long)
Microsoft Education brand guidelines - copy library by audience (medium, short, and soundbite)
Microsoft Education brand guidelines - copy library by pillar
Microsoft Education brand guidelines - voice guidance
Microsoft Education banners for "One" campaign
USA Today ad for Microsoft Education content
Video banner ad for Microsoft Education
Facebook ads
native ads
Transparency of partnership process
Brand pillars for Surface Laptop - I also worked on multiple Surface product copy libraries
Surface banners (built for partners)
Targeted (segmentation) video banners for the launch of Surface Go
Targeted (segmentation) video banners for the launch of Surface Go
Targeted (segmentation) video banners for the launch of Surface Go
Targeted (segmentation) animated banners for the launch of Surface Go
Targeted (segmentation) animated banners for the launch of Surface Studio 2, Pro 6, and Laptop 2
Brand positioning wrapper for Alaska Seafood
A deck created for repositioning the Intellectual Ventures brand
Tomb Raider segmentation 1
Tomb Raider segmentation 2
Tomb Raider segmentation 3
Tomb Raider segmentation 4
This experience started shattered and reversed into the theatrical poster design
Turning email into a game - this experience still holds the CTR record at Microsoft
A thank you to the most active Xbox players - I've always loved the "Consider yourself gifted" line.
Naming of each award and accompanying flavor text
When targeting unengaged gamers, anything goes.