The tactics below detail my brand development and storytelling approach as a creative director, writer, designer, and strategist for innovative consumer engagement.
Factor created insightful live charts and graphs fed directly from Riot Games' League of Legends esport events. This series of ads ran during league events to drive awareness and activation.
Partnership announcement for Evil Geniuses and Elysian Brewing
Partnership announcement for Evil Geniuses and Tumi
Content series for Evil Geniuses and Elysian Brewing (ep1)
BTS content/product awareness for Evil Geniuses' SonicFox plushie
League of Legends hype video for Evil Geniuses 2022 season
Microsoft Education brand guidelines - manifesto
Microsoft Education brand guidelines - copy library by audience (long)
Microsoft Education brand guidelines - copy library by audience (medium, short, and soundbite)
Microsoft Education brand guidelines - copy library by pillar
Microsoft Education brand guidelines - voice guidance
Microsoft Education banners for "One" campaign
USA Today ad for Microsoft Education content
Video banner ad for Microsoft Education
Facebook ads
native ads
Transparency of partnership process
Brand pillars for Surface Laptop - I also worked on multiple Surface product copy libraries
Surface banners (built for partners)
Targeted (segmentation) video banners for the launch of Surface Go
Targeted (segmentation) video banners for the launch of Surface Go
Targeted (segmentation) video banners for the launch of Surface Go
Targeted (segmentation) animated banners for the launch of Surface Go
Targeted (segmentation) animated banners for the launch of Surface Studio 2, Pro 6, and Laptop 2
Brand positioning wrapper for Alaska Seafood
Tomb Raider segmentation 1
Tomb Raider segmentation 2
Tomb Raider segmentation 3
Tomb Raider segmentation 4
This experience started shattered and reversed into the theatrical poster design
Turning email into a game - this experience still holds the CTR record at Microsoft