Success comes from pride in the team, pride in the ideas, and pride in the work. It comes from understanding what the brand wants to say, asking why (a lot), and always considering how the consumer will hear it. Success comes from sharing goals and celebrating when you get there. It comes from treating vendors and clients like partners and your team like family. And success comes from having enough trust and belief to take the risk.
Leveraging over 20 years of experience, Bo partners with global brands to weave engaging brand storytelling through strategic insights, meticulous design, clever copy, and a pinch of magic. The results are award-winning meaningful (and measurable) consumer experiences and engagement.
In his spare time, he and his partner put in a lot of of work on their 1965 mid-century modern home. He also fumbles a bit with the guitar, reads a lot to their son Penn, does a bit of cooking and mixology, sketches, paints, plays with their dog Homer, goes to live music, and tries to get outside with his family as much as possible.
He also promises to never talk to you in 3rd person.