![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/d7a4d23f-6eb7-4b82-b999-ad93eace277f_car_4x3.png?h=e17b2d848396740d06ef6dc389ed1bc6)
Developing a Brand Worthy of Fandom
Launching DuskBreakers for a Web2.5 Audience
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/d51f9721-cfe1-4e41-81a2-91f889584323_car_4x3.jpg?h=11149493d587c4b4aa25cbe825e818fb)
Redefining What's Possible to Create Buzz
Xbox Campaign for Rise of the Tomb Raider
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/43fa8ecf-498e-4cd3-9aab-e822d1379a0f_car_4x3.jpg?h=2204a818bf6443c69599bf9a94de3ea2)
Reinventing a Press Release for Earned Media
Xbox Global Fan Activation Campaign for Halo 5
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/3f175490-700b-4e15-b152-8cee0f458112_car_4x3.jpg?h=6e03bc2283301b5721089428dd870f9c)
Showing User Data to Drive Re-Engagement
Xbox Global Campaign
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/25778ff0-f5da-4260-8bcc-84bbeb6a998b_car_4x3.jpg?h=775eff63815498f06ee09902e5f97558)
Turning Email into a Game With Killer Results
Xbox Campaign for Dead Rising 3
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/74bc8028-7aea-4792-ab08-2e1fbc357276_car_4x3.png?h=8e327e6299bafcfc0055a841e227b8fc)
Gearing Up Social Engagement
Xbox Campaign for Gears of War 3
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/9313be98-4721-4ee7-8b41-8058322ec2be_car_4x3.png?h=36d32847e9053930e659c42ed007c2b9)
Transforming a Service into a Community
Xbox Services Repositioning and Website
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/bb2a74bc-ef9c-4358-8f2e-8ff2b87181cd_car_4x3.png?h=d18a153244e6adafe82f5010fe136cf0)
Disrupting the Conversation
Xbox Brand Infographic Campaign
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/b7392b215a2a9603d91447b003d163c5cf2a9847f9ced07c2207b00474e9887b6c761a7e8fc85f94_car_4x3.jpg?h=9e95e29bbb6e28d5cff99055f0824bb5&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzIyZDlkMzI0NDg3NjI3LjU1MDRmODFmNDc2NGQuanBn)
Creating a Visual ID for a Global Subscription
Xbox Brand Development
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/e63f05d6-b922-4c30-909d-e1e3cf8b14b0_car_4x3.jpg?h=68a39584944d356b866b40ee97b0bf20)
Giving Fans a Personalized Excuse
Xbox Console Launch Campaign
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/f17980f5-4cf8-4803-9e5e-1e306761fa2a_car_4x3.png?h=c02fc8c12feaea9aabf723fce79bf055)
Preparing for a Global Launch
Xbox Brand Identity and Packaging
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/7ae9500b-41eb-4fdb-a9a3-000dc9883868_car_4x3.png?h=4aadc09b7ba88210901aeef4863da5ab)
Designing for Tabletop Games is Rad
Brand, Art Direction, and UI/UX Development for Games
![](https://cdn.myportfolio.com/74a24ca56a7f2daeb2e2acbb21905133/c721d718-b0f5-4a6c-82cd-2f4eabb9a804_car_4x3.gif?h=60ed82e9268b8c4bd8f3eef34f7b2085)
Growing a Brand to $255MM
Evil Geniuses Brand and Partnership Development