Unifying Brand Drift into a Scalable System
Displate Brand Refresh
Positioning a Premium Device for Modern Business
Microsoft Surface Brand Development
Defining the Next Generation of Gaming
Xbox Brand Identity System, Packaging System, and Global Launch Campaign
Designing a Scalable Demand System
Displate Awareness System
Scaling a Campaign into a Brand System
Microsoft Education Campaign Development
Reframing a Paywall into a Player Network
XBOX LIVE GOLD Repositioning and Website
Turning Player Data into Identity and Advocacy
The Xbox Global Campaign that Inspired Spotify Wrapped
Mobilizing Fans into a Global Media Engine
Halo 5 Campaign
Stewarding Beloved Franchises from Brief to Shelf
Tabletop Games - Licensed IP, Creative Direction and Franchise Design
Converting Gamers into Passionate Fans
Launching the indie game: DuskBreakers
Translating a Partnership into Cultural Momentum
Evil Geniuses x Wolves