The ads featured images of the Surface tablet from multiple angles with the slogan “Click In”—a reference to the signature keyboard that literally clicks in to the base of the tablet.
Our sleek, product-focused aesthetic reflected Microsoft’s new direction, signaling a departure from conventional visual elements generally associated with advertising and allowing the product and the action of “Click In” to connect with the viewer and prove memorable.
Incorporating print, outdoor and digital components, our campaign successfully infused an established global brand with a fresh perspective, communicated this message across a wider audience and sparked considerable media and consumer buzz.
You may also like
Halo 5 Guardians: The Global Puzzle Campaign
Lumia's Last Chance
Xbox One: Infographics drove 100k likes and 20k shares
XboxLive.com: A strategic redesign
Xbox One: Doctor's Note
The Rise of the Tomb Raider: THE WORLD'S HARDEST EMAIL
HoloLens CRM communication program
Xbox: Games with Gold Visual ID
THE WORLD'S MOST PERSONALIZED CAMPAIGN
Dead Rising 3: Creating a 96.2% click-through MONSTER